InkLab: Fazendo a cor exclusiva da sua Energel!

InkLab is a creative and interactive experience developed by Pentel that invites people of all ages to step into the world of color in a completely new way—by getting hands-on with ink, quite literally. More than just an event, InkLab is a creativity laboratory where each participant becomes the creator of their own exclusive pen.

During the experience, customers have the opportunity to mix different EnerGel inks to develop a unique color, personalized according to their taste, style, and personality. The journey begins with the selection of base colors, continues through the mixing and testing process, and ends with the creation of a custom-made ink that will be used to assemble the final pen. The result is a one-of-a-kind EnerGel pen, created by the participant themselves.

In addition to customizing the ink, InkLab also allows participants to choose the colors of the pen barrel, combining design and functionality. Every detail of the final product reflects the individual preferences of its creator, turning the pen into a truly personal object—whether for everyday use, studying, work, or as a collectible item.

The experience is designed to be accessible, playful, and inclusive, welcoming children, teenagers, and adults alike. With the support of trained facilitators, everyone can participate safely while learning in a simple and fun way about colors, combinations, and creativity. The InkLab environment is set up like a real laboratory, with workstations, ink bottles, mixing tools, and a wide range of color options, creating an atmosphere of discovery and experimentation.

InkLab takes place in partner stationery stores as well as at special events, trade shows, and brand activations, bringing the Pentel experience closer to consumers. In every edition, the space becomes a meeting point for creative minds, stationery lovers, and anyone passionate about writing and design. The initiative also strengthens the emotional connection between the brand and its audience by allowing participants to experience, firsthand, the quality and innovation of EnerGel inks.

At the end of the experience, each participant takes home their customized pen, carrying not only an exclusive product but also the memory of a creative, fun, and meaningful moment. InkLab reinforces Pentel’s positioning as a brand that encourages individual expression, creativity, and experimentation—showing that writing goes far beyond paper; it is also a way to create, feel, and express yourself.